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MICE
Meetings, incentives, conferences and exhibitions tourism (MICE tourism) is a type of business tourism in which groups, often planned well in advance, are brought together for professional, commercial, or networking purposes. It includes convention centers and conference halls, exhibition and trade show space, corporate event venues, event management, and specialized catering services.
Most components of MICE are self-explanatory, with the possible exception of incentives. Incentive tourism typically involves organized trips offered by companies or institutions as rewards for employees, clients, or partners who have achieved specific goals or exceptional performance.
How it work
MICE tourism is known for its extensive planning and demanding clientele.
Meetings
Meetings are typically held in hotel conference rooms or at convention centers. They are single-day events that bring together a group of professionals to address a key challenge or set goals for the organization.
Incentives
Incentives are travel rewards a company may provide in return for excellent professional performance from individual employees, groups or partners. A few days in a resort, hotel or popular hospitality venue at your company’s expense does wonders for employee loyalty.
Conventions
Conferences take meetings to the next level and are designed for a large corporate group to share knowledge across several days. They often include not only key members of the organization, but also guest speakers and the general public.
Exhibitions
Exhibitions are essentially trade shows where an organization promotes its key products and services to the public. They are hyper-focused events that drum up business and help employees to network and build lasting professional relationships.
Key Benefits
MICE tourism generates significant revenue through direct and indirect spending, contributing to local economic growth and prosperity.
The MICE industry creates jobs in various sectors, including hospitality, transportation, event planning, leading to increased employment opportunities.
Hosting MICE events can incentivize cities to invest in infrastructure development, such as improved transportation networks, convention centers, and hotels, benefiting both residents and visitors.
MICE events can foster cultural exchange, promote social cohesion, and enhance the city’s image and reputation.
Award winning work
Our administration counseling administrations concentrate on our customers' most basic issues.
We bring profound, practical aptitude, yet are known for our all encompassing viewpoint: we catch an incentive crosswise over limits and between the storehouses of any association.
